Seabourn Launching New This is Your Moment Campaign Targeting Empowered, Affluent Travel Decision Makers
We are excited to introduce our dynamic new brand campaign This is Your Moment launching January 19, 2022. The multi-channel campaign — created with Los Angeles agency Grace Creative — will reach audiences via television, print and digital media.
The new campaign is designed to engage discerning travelers who are passionate about exploring destinations of inspiring beauty and culture at the most opportune “moment” in their lives.
“Our mission at Seabourn is to enable our guests to live the largest possible life,” said Josh Leibowitz, president of Seabourn. “As one of the world’s most exclusive ocean travel and expedition travel companies, we are proud to offer our guests rare and unique access to some of the world’s most remote and pristine locations. Our research points to the fact that each household has a decision maker who drives the travel planning process. With Grace Creative, we identified the empowered and affluent female decision maker as one of our core consumer audiences. It’s why our new campaign focuses on women over age 50 who, according to market research conducted by Grace Creative, make 87% of the travel decisions, hold $19 trillion USD in assets, and account for 80% of travel advisors who are vital to the Seabourn business.”
Themed, This is Your Moment, the new campaign celebrates that pivotal time in this audience’s life after giving birth to families, careers, and hard-won wisdom, in which they can now enjoy themselves and travel actively and luxuriously.
“Women who are 50 and older are in a transition period when they can own, reinvent and follow their passions for their next act. And they have the resources to do it,” said Jennifer Nottoli, Managing Director of Grace Creative. “Our goal with Seabourn’s This is Your Moment campaign is to speak to women authentically and resonate with their passions, either for themselves or with their partners, as they enter midlife and beyond.”
Key to the campaign are "Seabourn Moments," the personal often-unexpected gestures and services that distinguish a Seabourn voyage and linger in the memories of our guests long after they have returned home. These surprise-and-delight moments have become a recognized part of the transformative Seabourn experience.
The campaign video includes scenes of Seabourn guests on remote beachfronts, exploring whitewashed villages, paddling kayaks toward icebergs in Antarctica, and surrounded by the stunning beauty of Norwegian fjords. This is the active luxury that only Seabourn can deliver.
This is Your Moment also represents a significant moment for Seabourn as we enter an exciting new chapter in our history with the upcoming launches of our first purpose-built expedition vessels, Seabourn Venture and Seabourn Pursuit. Each will take to the waters and embark on unparalleled expeditions to extraordinary destinations.
Meanwhile, our existing award-winning, five-vessel ocean fleet is seizing the moment to appeal to luxury-minded travelers who can’t wait to get out and explore the world again.
We hope you are as excited as we are with this refreshing and innovative campaign. Please take a moment to watch it now.
For more information, contact Seabourn Sales at