SVP, Marketing & Sales Announces New, Enhanced Seabourn Club
Rewarding Repeaters Sooner, Offering ‘The Luxury of Choice.’
I want to share with you, our valued Travel Agent partners, that Seabourn has announced a major expansion of the benefits we offer to your clients who sail on our award‑winning ships repeatedly. Seabourn Club benefits have always been among the most valuable in the cruise industry, especially the milestone award of a complimentary cruise after sailing 140 days. Now we have added new benefits that start rewarding your clients after their first cruise, and increase in value as they sail more. Because personalization is a hallmark of Seabourn’s service, they are free to choose the rewards they prefer from a generous menu of onboard amenities.
Repeat guests are important to our business, and we understand that they are also very important clients for our travel agency partners. We wanted to reward them sooner and to be sure we were giving them what they value the most. So we polled our guests, our hotel staff on board, our travel agency partners, and reviewed other programs across all facets of the hospitality business to ensure that the Seabourn Club program is the most rewarding program in the industry. Then we added one more element that makes Seabourn Club rewards different, and makes them uniquely Seabourn. That difference is choice, because choice is luxury.
This program builds on rewards already offered to Club members, and adds value at earlier intervals. The change also rewards longtime Club members with additional benefits, based on the membership levels they have already attained. Rewards will be implemented on board starting with voyages departing on or after June 1st.
Seabourn Club Benefits: A Gesture of Our Gratitude
This is an exciting upgrade of the loyalty benefits for our valued returning Seabourn guests. But while we hope your clients will appreciate and anticipate these benefits, we understand that they are not going to be the major factor in choosing which line to cruise with. Seabourn Club members come back to us because of their onboard experiences – because of the service they receive from our staff and the sociability they enjoy with the people they meet on board. These new benefits are being offered to your clients in the spirit of what they truly are – an expression of gratitude, thanking them – and you – for continuing to entrust their travel dreams to Seabourn.
Best Regards,
John Delaney
Senior Vice President, Marketing & Sales
Seabourn Cruise Line
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